Marketing Content Strategist

Pompano Beach, FL

Full Time

OneHope

Experienced

Marketing Content Strategist

Location: Pompano Beach-Florida

Department: Communications

Reports to: Lead Marketing Strategist

Type: Full-time

Are you a strategic marketing strategist with a passion for creating compelling marketing content? Do you thrive on developing high-impact marketing strategies that inspire action and drive engagement?

OneHope is seeking an experienced Marketing Content Strategist who can seamlessly blend strategic marketing planning with powerful storytelling to amplify our brand, enhance advocacy, and strengthen partner engagement. If you're both a marketing strategist and an exceptional content creator, we’d love to hear from you!

Faith and Attitude:

Maintain a personal relationship with Jesus Christ and demonstrate a Christ-like attitude in all interactions, aligning with OneHope’s mission and core values.
Participates in partner care through the ministry’s Culture of Engagement initiative.
Collaborates with other team members to design and implement strategies for the pursuit of various Communications goals as directed by leadership.

Marketing Strategy:

Develop audience personas and segmentation to create integrated marketing strategies.
Build and refine audience journey maps to enhance engagement and conversion at each stage of interaction.
Craft messaging frameworks tailored to different audience segments, ensuring alignment with OneHope’s mission and goals.
Identify and develop key touchpoints across digital and traditional platforms to increase brand awareness, maximizing engagement and impact.

Content Strategy and Development:

Partner with the Lead Marketing Strategist to develop and implement data-driven content plans aligned with OneHope’s brand, objectives, and audience needs.
Own the full content lifecycle, from strategic planning, outlining to writing, editing, and publishing across platforms.
Ideate and develop high-impact content that supports brand awareness, audience engagement, and conversion goals.
Create compelling content for digital platforms (web, social media, email) and traditional media (print collateral) to enhance brand presence and engagement.
Develop messaging frameworks that ensure consistency in tone, voice, and branding across all communications.

Content Creation:

Write compelling and brand-aligned copy for content, including articles, blogs, landing pages, newsletters, events, and promotional materials that reflect OneHope’s messaging and voice.
Ensure all content is on-brand, targeted, optimized for the main call to actions, and aligned with campaign objectives.
Plan, write, and edit content to ensure clarity, consistency, and alignment with OneHope’s brand standards and marketing objectives.
Collaborate with graphic designers, project managers, and other team members to bring content ideas to life.

Market Research and Analysis:

Analyze the effectiveness of marketing campaigns and content strategies using data-driven insights.
Identify content trends and make recommendations for adjustments to improve audience engagement and conversion rates.
Use A/B testing and audience insights to refine messaging and maximize effectiveness.

Qualifications:

Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
5+ years of professional experience in content creation, ideally in an international nonprofit or marketing agency.
Proven ability to develop engaging content across various platforms and formats.
Strong track record of delivering high-quality, brand-aligned marketing content

Other Skills and Abilities:

Bilingual proficiency in English and Spanish or English and French is desirable.

Exceptional written and verbal communication skills.

Proven ability to turn strategy into content that performs.
Highly adaptable with the ability to thrive in a fast-paced environment.
Strong portfolio demonstrating strategic writing for digital marketing, email campaigns, and web copy.
Collaborative team player, skilled at working with strategists, designers, and project managers.
Strong project management skills, including handling multiple projects and meeting tight deadlines.
Cross-cultural awareness with a creative mindset and attention to detail.
Proficiency in Microsoft Office, Dropbox, Microsoft Teams, and Asana; familiarity with Adobe Creative Suite is a plus.

Work Environment:

Monday to Friday during business hours (9 AM-5 PM).
Flexibility required to accommodate international teams in different time zones.
Occasional travel may be necessary, both domestic and international.

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Our mission at OneHope is “God’s Word, Every Child.” What is a Bible story that has been meaningful to you and why?*

OneHope has nine organizational core values that we ask our missional community to embrace. These values help guide our work together. You will see these values interwoven throughout our application questions. Two of our core values are that we seek to be Spirit-Led and Pure. This helps define our posture in pursuing our mission. How would these core values be expressed in your work with us?*

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I certify that the answers given herein are true and complete to the best of my knowledge. I also authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision. I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an "at will" nature, which means that the Employee may resign at any time and the Employer may discharge Employee at any time with or without cause. It is further understood that this "at will" employment relationship may not be changed by any written documentation or by conduct unless such change is specifically acknowledged in writing by an authorized executive of this organization. In the event of employment, I understand that false or misleading information given in my application or interview(s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer. By entering my name and date, I certify to the above statements.*

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